On craft and consistency in gen AI.
Craft.
I often get asked what I look for when I look at generative AI startups. In a world where it’s easier and faster to create stuff, we start getting a deluge of content, some jaw-dropping, most mediocre.
Most generative AI products just isn’t consistent in their quality and output. And that presents a problem if you’re looking at using it in a professional workflow.
As we become increasingly desensitized to more complex aesthetics (like, how much generative images have this “flourish”), I actually find the opposite to be true: we become more sensitive to creative work that index high on craft. I’ve noticed that there is a higher sensitivity to image warping, accuracy in dimensionality, or sentence structures (“it’s not just [x], it’s [y]” is so chatcore).
Craft. Consistency. Quality. Originality. Shortchanging that would be shortsighted.
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