Apple enters the AI race. Tiktok inches into search.
Will big tech win the AI race? Apple made its boldest moves in AI to date with several announcements at WWDC this past week: Apple
Apple Intelligence, billed as a personal intelligence system for iPhone, iPad and Mac that joins generative models with personal context to drive relevancy
its partnership with Open AI
Math Notes, a new iPad app that solves handwritten math equations
Its entry to the AI race immediately made waves, sending Apple stock soaring to all-time highs since Nov 2022.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/172fe2e8-3904-4fb2-ba8f-d355a5b59a1a/math.jpg?t=1718318677)
Another big tech company across the world sent ripples through the generative AI community. Kuaishou, a Chinese social media company, teased videos generated by Kling, a video-to-text model that rivals Sora. It can make videos up to two minutes long at 1080p resolution and 30 frames per second, vs. Sora’s one-minute videos.
Big tech has big distribution, and it’s fascinating how quickly they are moving to bring AI into the hands of their customers. For context, chatGPT only launched 18 months ago in November 2022. With the speed that they are moving, there are clear signs that big tech is not in slumber.
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